It is hard to imagine a world without Google. Thanks to Google’s search engine we have the ability to know more than ever before, and most information we need is easy to access online. Google neither the first nor the only online search engine available for us to use, but it is one of the best and by far the most popular. But what makes Google’s search engine so great?
Google is Fast in its Delivery
Part of what makes a good online search engine is its ability to deliver relevant information as fast as possible. Google is able to deliver the fastest results because they have perfected their hardware to do so. In under a second, one can find information on almost anything they can think of by simply “Googling” it. Google takes particular caution to make sure that its infrastructure is always working so that no matter the circumstances we can still rely on Google as a premium search engine.
Google Houses A LOT of Information
Not only is Google a fast search engine, it is an accurate one as well. This is because Google’s database is huge! Every day google processes about 20 petabytes of data from the billions of searches conducted on it. Using that data, they utilize machine learning technology to deliver the most meaningful results to their audience. Google also takes its time to update its hardware to store more and more information so that it can deliver new information to its users on a regular basis.
Using Data, Google Stays Relevant
Sometimes if feels like Google already knows what I want to search for, even before I have typed my request into the search engine. This is because Google also uses the plethora of data it collects and stores to remain relevant to its users. Using machine learning and predictive analytics, they are able to understand their user’s patterns and behavior and more accurately deliver the content that they users crave.
Google Succeeded in Branding Itself
Part of the success of Google’s search engine was their ability to brand themselves as the search engine that everyone wants to use. There are many search engines like Yahoo and Bing that work fairly well, but they never come to mind when one thinks of searching for something. Unlike the competition, Google made itself be known not just by providing a great service, they also advertised that they were a great service. From billboards to commercials featuring celebrities, Google made a name for itself as a brand.
Positive Impact of Google’s Search Engine
With Accurate and relevant information available to us at the click of a button, Google’s search engine has made information and learning much more accessible. What used to be reserved for those privileged enough to have academic work available to them is now available to everyone. When used properly, a search engine like Google’s makes the gaining knowledge and spreading of knowledge simple and easy. All one needs is a device capable of accessing the internet, and with smart technology more readily available, almost everyone can use Google.