How Amazon Conquered the E-Shop Battle


It’s late November. The holiday season is in full swing. Holidays mean shopping. And shopping means stress. Large crowds, screaming children, pushing, and shoving to get the last flat screen tv. But through the growing fog of your shopping-educed anxiety is a light. It is Amazon.

Amazon is the largest online retailer in the world. With Amazon, all your shopping can be done from the comfort of your bed. But, of course, Amazon is not the only online retailer. Most businesses in the 21st century have online retail features to broaden their customer base and maximize their sales. But Amazon is the most successful.

In the early 1990s, computer technology had become more practical and affordable for the average person to own and increasing amounts of With the introduction of the home computer and the Internet came to a brand-new marketplace. Businesses around the globe began to create internet domains and selling their products online. Amazon’s founder Jeff Bezos started his company in 1995 and initially designed its site as an online book retailer. Shortly after its creation, Amazon sold books to people in all 50 states and people in over 40 different countries. Amazon was not the only big-name online retailer to come out of the 1990s. eBay, another online retailer, had become a big thanks to its auction-style selling. Amazon tried to adopt this style and failed. But Amazon survived the 90’s to become the successful company it is today because they never hesitated to take risks and innovate. Amazon went from selling books to selling pretty much everything! And Amazon’s stellar customer service helped to rocket Amazon to the top.

One of the innovations that have led to Amazon’s massive customer base is the clever ways they provide quality customer services. For example, Amazon invented online tools that allow customers to track the status of their package from purchase to the moment it shows up at their doorstep. In addition, with Amazon Prime, many packages can be delivered to customers the same day as their purchase. Amazon has also simplified the return and exchange process, making it easy for the customers to get their correct packages and get them as fast as possible.

Amazon has also made it its mission to connect with its customers online as much as possible. As a result, Amazon has a large social media presence. One can contact Amazon through Twitter, Instagram, Facebook, etc., and they will get a swift response with helpful tools to solve their problem.

Amazon helped revolutionize the holiday shopping season by offering customers the chance to purchase discounted products online, eliminating the need to go to crowded malls and fight with other people to get a deal. Amazon first began advertising its holiday sales on social media in 2008 ahead of most other online retailers; they also provided one of the most extensive assortments of products one could buy. Now shoppers could buy their electronics, clothes, books, and even a boat, all at the exact location with a guarantee that their purchase will arrive at their home on time, and if not, the problem will be resolved quickly.

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