AI: Advancing the World of Marketing

Every day we get closer to living in the future once only imaginable in science fiction novels and movies. Artificial Intelligence has brought much-needed efficiency and ease to tasks that once consumed much of our time. AI can process data much faster than any human mind, allowing us to examine more data and get more insights than ever before. With more data at our fingertips, we can be much more adept at decision-making. For product makers and service providers, AI is a valuable tool to deliver the best results to their customers, especially when it comes to marketing.

Transforming the World of Marketing

The purpose of any marketing strategy is to attract and maintain potential customers’ attention to increase the chance of a sale. To attract the most potential customers, marketers must be strategic in their approach, making sure that their possible audience feels seen. Before AI, marketers had to collect and process by hand. This process is time-consuming and arduous and not the most effective. In addition, when processing data by hand, there is a greater possibility for human error, which can set projects back if not found and fixed early. AI has allowed us to process a lot more data in a shorter time with much less risk of error. In addition, AI can be programmed to recognize patterns and draw insights from them in seconds, allowing marketers more time to focus on the creative and personal aspects of marketing. This means generating an advertisement that is much more personal and relevant to potential customers in a fraction of the time it used to take to produce a traditional ad.

Digital Marketing

In the age of the Internet, AI is an absolute necessity for marketing. To reach potential customers, product makers and service providers must meet them where they are. In the 21st century, this means reaching out to potential customers via the Internet. Most of us spend our time engaged with the Internet, either on our computers or smartphones. With eyes glued to screens, digital marketing is probably the most effective tactic a marketer can use to attract an audience. And AI can help marketers to produce digital content that matters to us. The data that AI can collect can help marketers generate leads and create marketing campaigns that are much more personalized. We know that customized marketing is more effective in attracting long-term customers, so producing engaging and individualized content is key to maintaining relevance. AI can process user data to make topics of interest and give digital content producers pertinent ideas to generate content. This means creating blog posts, videos, social media posts, etc., that feel personal and thoughtful. For consumers, having more personalized direct content is much more enticing than being deluged by a bunch of ads for products that they would never buy. The insight gathered from Ai can help marketers the customer’s interests in mind first.

AI and the Customer

AI can also be programmed to help solve customers’ problems while using a product or service. Businesses should do their best to answer any customer question about their product or service to provide quality assurance to their customers. But many companies, especially small to medium-sized enterprises, simply do not possess the time or the bandwidth to answer every question a potential customer may have. In this instance, AI can be a valuable tool to address customer concerns. Businesses can set up AI-powered chatbots on their websites to answer customer questions. with customers. Using the data collected from customers who interact with them, chatbots learn and grow to provide better answers and services to customers. AI is still in its infancy, so chatbots are mainly used to answer frequently asked questions. As technology evolves, chatbots can provide the same level of customer service as human beings.

Predictive Analytics and AI Powered Marketing

Picture this: You are scrolling through Instagram and suddenly have a craving for doughnuts. Next thing you know, an ad pops up that advertises a doughnut shop in your area. You think, “How did Instagram know what I was thinking?” The answer is predictive analytics powered by AI and machine learning. AI has the power to draw concrete insights about us from the data that we produce with our online habits. And this data can be used by marketers to create online content that is meaningful to us. For example, if you have an obsession with following K-beauty trends, AI will deduce that Korean skincare and beauty trends are interesting to you. With that insight, an algorithm can be used to generate K-beauty-related ad content specifically for you. This kind of targeted marketing is much more likely to generate sales, and it is only possible because of AI’s ability to process so much data. Every day, human beings produce more than 2.5 quintillion bytes of data, an amount of data that would be impossible to sort through without AI. AI allows marketers to understand customer habits better, but it can also ensure they generate and send relevant content to consumers without consumers having to look for it. AI can help marketers predict patterns, allowing them to plan and execute marketing campaigns much more strategically and with a lower chance of error.

With anything involving the personal data we produce, there is always a concern about our privacy and safety. As AI evolves, so must our laws on what information companies can and cannot use. In marketing, AI should be used to put customers’ needs and interests first and help businesses create innovative and creative marketing strategies that keep their customers in mind.

support-lgtbqia

Simple Ways to Support the LGBTQIA+ Community

The year 2020 has been a tough one. We saw a summer of political uprisings in the U.S. and worldwide as people continued to speak up for racial equality and justice for marginalized people everywhere. The disparities we face have been amplified by the global pandemic that has already killed hundreds of thousands of people and has left millions of us stuck inside our homes. As the summer comes to a close, it is essential to remember that the road towards progress is long and can be draining. It is essential to take time for yourself to recharge. And we all must find ways to move forward and persist in our support for marginalized people. There are many ways to support social justice causes outside of protesting. Below I would like to highlight a few ways in which we can help the LGBTQIA+ community:

Support Small Business:

A great way to support the LGBTQIA+ community is by supporting queer business owners. The pandemic has hit businesses hard, especially small businesses and those owned by marginalized people. Therefore, we must use our dollars to support the companies and the people we believe in. Below are three examples of some LGBTQIA+ businesses to check out and show some love:

TomboyX

TomboyX’s creators Fran Dunaway and Naomi Gonzales made their business for one purpose, to create underwear that works for everyone. Their unique line of undergarments comes in an extensive range of styles, fits, and colors, and their sizes range from XS to 4X. They also provide free shipping on your first purchase and free shipping if you become a rewards member.

Bloom & Plume Coffee

If you love morning coffee runs before work, check out Bloom & Plume Coffee. Bloom & Plume Coffee is an LA-based, black, and queer-owned flower shop-turned-coffee house that offers various coffees, teas, and juices. They also serve some pastries and sandwiches as well as provide some incredible merch. And, of course, you can go there to get a beautiful bouquet. Unfortunately, their dine-in option is closed, but they offer takeout, making them a great place to support as we close out the summer. And all of their fantastic merch can be purchased on their website.

Freck Beauty

Freck Beauty is a skincare and cosmetics company that is dedicated to developing outstanding products. Their product line is small currently, but the products they provide are of the highest quality and affordable. They also offer free domestic shipping on all orders over $50.

There are so many unique small businesses that need support. Google your local LGBTQIA+-run companies so you can support them through your purchases.

Read and Watch:

We must consume media that tells the perspectives of different people and experiences, especially the experiences of those who are marginalized. Many books and movies cover a diverse assortment of LGBTQIA+ topics and whose genres range from fiction and fantasy to biographies and documentaries. Unfortunately, there are so many that it is impossible to list them all, but you can get started by looking up LGBTQIA+ books/films to read and watch on Google. Below are three examples of some great media to begin with.

To Read: 

Beyond the Gender Binary by Alok Vaid-Menon

Alok Vaid-Menon is a non-binary Indian American artist and activist dedicated to fighting for LGBTQIA+ representation. Beyond the Gender Binary is an easy-to-read pocketbook that deconstructs the gender binary and challenges the world to think outside of it. The book can be purchased on Amazon. You can also download the e-book on Google.

And the Tango Makes Three by Justin Richardson and Peter Parnell

This children’s book tells the true story of two male penguins Roy and Silo, who partnered with one another and raised a chick together named Tango. The story is charming and is a great way to introduce children to LGBTQIA+ relationships and families. The book can be found on Amazon and at bookstores everywhere.

Watch:

Disclosure

Disclosure is a Netflix documentary that explores the history of trans representation in our media from movies, to television, to daytime talk shows. The documentary takes an intimate look at how gender stereotypes and transphobia have shaped our understanding of the trans identity and how trans lives are valued in our society. In addition, the documentary showcases the importance of having trans creatives in front of and behind the screen.

Organizations to Support:

It is essential to support non-profit organizations dedicated to uplifting the LQBTQIA+ community, especially now as the pandemic continues to deepen long-standing inequalities plaguing our society. Below are three organizations to check out and donate to.

The LGBT National Help Center – The LGBT National Help Center is dedicated to serving gay, lesbian, bisexual, transgender, and questioning individuals by providing free and confidential peer support.

Human Rights Campaign (HRC) – HRC is the largest LGBTQ advocacy group and political lobbying organization in the United States.

Audre Lorde Project – The Audre Lorde Project supports LGBT people of color through community organizing and radical nonviolent activism around progressive issues. They dedicate their time to organizing around issues relating to LGBT communities, AIDS and HIV activism, pro-immigrant activism, prison reform, and organizing among youth of color.

E-Learning: A Q&A with ENKI Tech’s Nektarios Baziotis

What is E-Learning?

E-Learning is the conducting of learning and teaching methods through electronic platforms. E-Learning methods can be deployed utilizing a computer, the Internet, CD-ROMs and software programs, audio and video techniques.

The term “e-learning” is most frequently used to refer to computer-based training, which incorporates technologies that support interactivity beyond what would be provided by a single computer. Therefore, it is an approach to facilitate and enhance learning through computers and communications technology. Such devices can include personal computers, CDROMs, Digital Television, Tablets, and Mobile Phones. Communications technology enables the Internet, email, discussion forums, collaborative software, and team learning systems. E-learning may also be used to support distance learning through the use of WANs (Wide area networks) and is sometimes considered a form of flexible learning, as e-learners can utilize e-learning platforms at their own pace. Courses can be tailored to specific needs, and asynchronous learning (Location Independent Learning) is possible. When learning occurs exclusively online, it is called online education. When knowledge is distributed to mobile devices such as cell phones or tablets, it is called M-learning.

In Conclusion: “eLearning is the effective teaching and learning process created by combining e-digital content with local community and tutor support along with global community engagement.”

Why are E-learning methods important?

E-Learning methods are essential in all teaching subjects because:

  1. They enable the instructor to expose their students to real-life situations that are either too complicated or too time-consuming to solve within a limited time, and
  2. They help visualize the effects of the subject, whether inside or outside the physical classroom.

There are various reasons why people have taken an interest in affective learning outcomes. Still, the most notable relates to the delivery of eLearning, or “distance education,” and its ability to address the skill shortage in the workplace. For clarity, affective learning is considered as follows: The affective domain of learning outcomes is concerned with internalizing attitudes and values. The first rationale: the value of distance education for outcomes in the cognitive domain has been established, and outcomes in the psychomotor domain are now under scrutiny. There is less evidence of the value of distance education in the generation of effective outcomes.

Tell me more about the skill shortage in the workplace?

According to the European Communities Personnel Selection Office (EPSO), soft skills are in short supply in the European workforce. A recent report entitled “The Importance of Soft Skills in the Current European Labour Market” outlines a lack of soft skill development across many occupational sectors. The definition of soft skills is yet unclear, but they are identified as the following skills:

  • Ability to communicate effectively
  • Creativity
  • Analytical thinking
  • Problem-solving skills
  • Leadership skills
  • Team-building skills
  • Listening skills
  • Diplomacy
  • Flexibility
  • Change-readiness
  • Self-awareness

According to Goleman (1995), employees with appropriate soft skills perform beyond expectations. In a social justice/humanitarian argument, soft skills provide the capacity for smooth running human relations – a benefit in the lives of each individual on many fronts. Soft skill development occurs primarily, but not exclusively, in the affective domain. The report singles out the “high tech industry” as most need soft skill training (SST). It is also interesting to review how SST compares with other types of training. The report says: “…hard skills training is easier to define, and the paybacks of technical training are perhaps more immediately apparent. As a result, it is easier to ascertain whether someone has mastered a software program than ascertaining whether they have learned appropriate listening skills. Soft skills training is generally more nebulous and requires the passage of time to take hold. Soft skills are learned patterns of behavior and, as such, are difficult to ‘unlearn’ and replace with new patterns of behavior” (MacLeod, 2000, p. 85)

In sum:

We are interested in the generation of effective learning outcomes of online e-Learning.

Understanding this may contribute to the resolution of an important social and economic issue – the soft skill shortage in the workplace.

How would you differentiate between different E-Learning platforms?

As mentioned earlier, eLearning is any type of online, collaborative learning that’s relevant and realistic to the user.

What’s the difference between a web conference and a webcast? Let’s define these terms by introducing two more: Synchronous and Asynchronous. A web conference is a moderated session with both the facilitator and end-user present simultaneously (synchronous). A webcast is a recorded session that the end-user can access at their convenience (asynchronous).

How do I choose the right E-Learning platform?

Below we’ve defined some common features that can be found on most platforms.

  • Annotating: Using drawing tools on whiteboards.
  • Archiving: Recording and storing the session for playback anytime.
  • Polls: Gathering real-time input from participants.
  • Screen sharing: Allow participants to view applications on their desktops.
  • Whiteboards: An electronic version of a dry-erase board.

Finding the right e-Learning platform to use will depend largely on your organization’s needs, the features that the platform offers, and the cost of the platform. When choosing the right e-learning platform, you should consider the following questions:

What your organizational needs are:

Are you a small medium, or large organization?

What features you require:

Do you require basic features (annotating, chatting, screen sharing, whiteboards), the ability to archive sessions is important, a fully loaded platform with all the bells and whistles?

And, of course, the cost:

Is cost-effectiveness most important, are cost and quality are equally important, or is quality is our primary concern?

What is Icarus?

Icarus is our latest software development designed to improve the e-learning experience for students and teachers. Icarus is an AI-powered platform intended to be integrated into existing e-learning platforms and improve learning outcomes. AI and machine learning allow Icarus to use the data it collects to learn your students’ unique learning styles and help your e-learning platform develop a curriculum tailored to each student’s learning habits to improve the overall learning experience and outcomes. At ENKI Technologies, we want to empower e-learners by providing software that makes the e-learning experience better.

ENKI Technologies Receives AI & Software Best of 2020

We at Enki Technologies are grateful to receive the AI & Software Best of 2020 presented by the Santa Monica Award Program. This marks our second consecutive win, and we are honored. We at Enki Technologies believe in building the most inventive software solutions and providing the best services to our clients. We are an emerging software company that understands the growing need for innovative solutions for everyday problems.

And we at ENKI Technologies are on the cutting edge of technological innovation. Artificial Intelligence is among many emerging technologies that many companies are integrating into their software. At ENKI Technologies, we use AI to develop custom software powered by AI’s machine learning capabilities, making our software brighter. We deliver a custom-made product to fit your business, and Artificial Intelligence allows us to tailor our software to benefit your unique needs. With AI-backed custom developments, our software has the power to learn and grow with your business, using the data it accumulates to work better and more efficiently over time. As a result, AI allows us to work better and deliver a higher quality product to our customers. With AI and machine learning powering our software, we can take your product to the next level.

ENKI Technologies is nestled in the laid-back beach town of Santa Monica, California. We are proud to call Santa Monica our home and hope to continue to provide this community and others with the best services we can offer. ENKI Technologies’ goal is to become a global presence known for its quality and dedication to the people we serve.

How the Coronavirus is Changing Our World

We are amid a global pandemic, the likes of which we haven’t seen in one hundred years. In the spring of 1918, an outbreak of the H1N1 influenza A virus, commonly known as the “Spanish Flu,” ravaged the globe, infecting over a third of the world’s population. People across the world were quarantined to stop the spread of the disease. Nowadays, we are also sheltering in place and social distancing to combat COVID-19, also known as the novel coronavirus. To date, the global death toll due to illness caused by the virus has surpassed 500,000. In the US, over 100,000 people have already died. With public and private institutions being primarily closed off to visitors to maintain public health and safety, many of us are unsure about the future. Yet, in many ways, the coronavirus is giving us a peek into a future that will be more digitized than ever, hinting at changes in public life that may last long after restrictions are lifted on public life.

How has it Changed Everyday Life?

In a national survey conducted by Consumer Reports, researchers asked Americans how the outbreak of the coronavirus pandemic has changed their everyday lives. Over 76% of us are very concerned about the transmission of the virus, and we have every right to feel so. Researchers have confirmed the virus is at least ten times more contagious than the flu. Most countries have shut down much of public life to combat the virus and have urged their citizens to wear masks and practice social distancing to slow down the spread. Those who have been exposed to the virus are required to isolate themselves for 14 days. Even as many countries try to navigate the reopening of their economies and public institutions, there is still much uncertainty about the public gathering. A fifth (21%) of Americans say they will avoid using public transportation for the foreseeable future. Many believe that the virus will change the way they live their lives entirely, especially black and brown Americans whose populations have been hit hardest by the virus. As most of us are stuck at home, we have become much more reliant on the Internet, smartphones, and other electronic devices to get through our days.

How has it Impacted SME’s?

The novel coronavirus has also created a lot of anxiety for small and medium-sized business owners. Small and medium-sized business owners have been forced to close up shop, leaving many of their employees out of work and uncertain of when they will be able to return. From January to March, confidence in an economic bounce-back for these small business owners has gone down. According to Forbes, who published an article on the impact of COVID-19 on small businesses, they found that over 38% of business owners now are uncertain that they will recover from the virus’s economic impact. In a recent poll conducted by SMB Group, researchers discovered that the industries most negatively impacted by the coronavirus included the personal services industry (beauty & hair, pet care), the hospitality industry, and the manufacturing industry. The challenge for many business owners, their communities, and government officials is figuring out a way to keep these small and medium-sized businesses from permanently closing due to the economic loss created by the pandemic. Many small business owners are reaching out to banks for loans, and there are some new government-sponsored programs designed to keep these businesses afloat during this uncertain time. But many business owners are still worried that the damage dealt with their companies by the virus will be permanent.

The Rise of Zoom

A year ago, if you asked the average person if they used Zoom, they might shrug at you, shake their head, or look at you in confusion as to what that was. If you ask them that same question today, they’ll probably tell you that they use it to teach their graduate school seminar or host their kid’s 15th birthday party. Zoom is the latest online trend sweeping the nation as millions of people are forced to stay confined in their homes to safeguard against the disease. At the behest of government officials and public health experts, many cities and states around the country have been forced to close public areas such as schools, recreation centers, and office buildings. With so many people unable to meet in person, many of us are now conducting our business online. And Zoom has quickly become the platform most frequently used to do so.

Zoom can be very helpful for schools, in particular. From kindergarten to graduate school, institutions of learning, their staff, and their students left the brick and mortar school building, opting to conduct lessons online through video conferencing platforms such as Zoom. As schools are areas where diseases can spread rapidly, the choice to use Zoom instead of teaching in-person classes can help schools slow the spread of the virus on their campuses. Even after restrictions on cities are lifted, many schools, particularly universities, might remain closed, even into the fall, as having many students traveling back and forth between them may cause an increase in outbreaks. Zoom can help out-of-state/country students s continue with their lessons and connect with their professors and classmates in real-time to keep up with their studies.

Online Ordering Went from a Convenience to a Necessity

Most of us are familiar with Amazon Prime, Door Dash, and other online shopping and delivery apps. Most of us probably used them more than we would like to admit, at times when we just “happened” to scroll past a fabulous pair of shoes we just had to purchase, or we were just too lazy to cook breakfast…and….lunch…and maybe dinner. But as retail stores and restaurants shut their doors and the lines to enter grocery stores extend past the parking lot safely, online ordering has become more than a tool of convenience; it has become a necessity for many. Until there is a vaccine for COVID-19, we all must be wary about interacting in large groups, even when cities begin to lift restrictions on quarantine. It is hazardous for the elderly and those with compromised immune systems to go out and interact in public. Doctors have confirmed that these groups of people are much more likely to have severe symptoms that can be fatal if they contract the disease. Online ordering can help people at risk of fatality from the disease reduce their person-to-person contact while still maintaining relative independence.

But there is some Hope

Though much of public life remains closed, restrictions have proven to slow down the spread effectively. Some countries have even seen a decline in the number of people entering hospitals that have tested positive. Though social distancing measures should still be adhered to, our efforts thus far have been working. Despite being more physically separated than we have ever been before, the world has been able to come together profoundly. Almost every country on earth has been affected by this disease. It has forced us to recognize that we are connected with one another, and our actions impact ourselves and our communities at large. As a result, many of us have become much more empathetic and work hard to be more conscientious with our actions. And our collective organization has helped to prevent the deaths of thousands of people.

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